"Amazing, fast, reliable! I'm a shopify brand owner and I've worked with ABZ Global/Marian for many years. … That's why I've kept them on retainer for years. They're consistent, reliable, and it allows me to focus on other parts of the business."
Engineering you can build a business on.
Fractional CTO leadership, custom web apps and websites, Shopify ecommerce and AI integrations. Led personally by Marian Sorca, building software since 2010 and committed to getting the details right.
Projects from $2,000 Reply within 24 hours
250+ clients since 20144.93/5 from 191 written reviews400+ sites and apps shippedBuilding software since 2010
Five ways to work with us.
Every engagement is led by Marian personally, with clear scope and responsibility throughout the work.
Fractional CTO
Senior technical judgment, without a full-time hire.
- Architecture & code review
- A technical roadmap that fits your runway
- Hiring & vendor oversight
- Security & scaling decisions
Fractional CTO and lead software engineer for BLAK International, a private aviation company, from 2022 to April 2026, and since 2026 for Spare Space, a US marketplace.
Fractional CTO →Web apps
SaaS products, marketplaces and internal tools, built end to end.
- MVPs & full products
- Two-sided marketplaces
- Dashboards & admin panels
- Taking over builds others couldn’t finish
We built and run SelfManager.ai, our own AI SaaS: 400,000+ lines of code and paying users.
Web apps →Ecommerce on Shopify
Shopify and Shopify Plus stores, and the custom work behind them.
- Custom themes, from Figma or from scratch
- Custom functionality & checkout rules
- Integrations with CRM, invoicing & analytics
- Ongoing development on retainer
Technical partner to a Shopify Plus brand past $10M in sales, on retainer for years.
Ecommerce →AI & integrations
AI features that do real work, and the integrations that connect your tools.
- AI features inside your product
- Automations between the tools you already use
- APIs & webhooks
- MCP servers for ChatGPT & Claude
14 AI features in production in SelfManager.ai, plus an MCP server, an API and webhooks.
AI & integrations →Custom websites
Designed for your brand and coded by hand, not built from a template.
- Design included
- Coded from the ground up, with no page builder underneath
- Fast pages, with SEO and redirects in place at launch
- Edited by your team, owned by you
This site is one: 570+ pages, rebuilt in hand-written code in October 2026.
Custom websites →Not sure what you have? Start with a code or security audit. Connecting ChatGPT or Claude to your product? See MCP servers.
Discuss your project →Why one studio covers all of it.
Web apps, AI, Shopify and security look like four trades. Underneath, they’re one: the web. Browsers, JavaScript and TypeScript, APIs, databases, logins and permissions.
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01
An AI feature
is an API call, with your data and permissions around it.
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02
A Shopify Plus store
is a web app with a checkout.
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03
Security
isn’t an add-on. It’s how all of it gets built.
Know those fundamentals deeply, as we have since 2010, and each platform is a variation, not a new start. That’s why one engineer can review your architecture, build the integration, add the AI and check it for holes, with nothing lost between specialists.
Selected work, built end to end.
A few of the 400+ sites and apps we’ve shipped, and what we were responsible for in each.

SelfManager.ai, a date-based AI task & project manager.
A product with paying users, designed, built and run by Marian on Angular and Firebase, with 14 AI features in production. The AI patterns we use for client work run in our own product first.





More work: AddShoppers & SafeOpt Ecommerce portfolio Web app portfolio
Five standards you can hold us to.
They’re the reason clients stay for years.
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01
Software Excellence
Clean, tested, maintainable code. We get the details right, and we leave a codebase the next engineer can work in.
“His code is clean and concise.”
Shannon, repeat client -
02
Engineering
We think in systems: the interface, the data, the integrations, and how it all runs after launch. Not just how it looks.
SelfManager.ai: designed, built and operated in production by Marian.
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03
Experience
Building software since 2010 means risks get spotted early and decisions stay practical.
Since 2010 · 400+ sites and apps shipped
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04
Dedication
We stay responsible through delivery and after it. Many clients keep working with us for years.
“I had the pleasure of working with Marian again after six years, and I couldn’t be more pleased with the experience.”
Michael, ONE65 San Francisco -
05
Professionalism
Clear scope, honest advice, reliable communication and a documented handover. If something is a bad idea, we say so before you pay for it.
“I got constant updates, smart suggestions, and honest professional feedback.”
Jacob, web app client
A 4.93 out of 5 rating, from 191 written reviews.
"I can't recommend Marian enough. He stepped in to handle a complex, custom Squarespace project that two other coders couldn't complete—and he handled it with ease."
“If I contribute to the success of my clients, I feel successful.”
Every project has the founder on it: not as a sales overlay, but doing the engineering.

Marian Sorca, founder.
“Since 2010 I’ve had one goal: to become exceptional at software engineering and technology. My client reviews are what that looks like from the client’s side.”
And I stay accountable after launch, which is why many clients have worked with me for years. I run my own SaaS, so I decide like an owner, not a contractor. I’ve built with AI coding agents every day since 2024, and I understand every line I ship. abZ Global is the studio built around that standard.
You work with me directly. When a project needs more hands, I lead a team of 10 to 20 and still do the hands-on engineering, with one person responsible: me.
- Fractional CTO & lead software engineer for BLAK International, private aviation, 2022 to April 2026
- Fractional CTO & lead software engineer for Spare Space, a US marketplace, since 2026
- Technical partner to a Shopify Plus brand past $10M in sales, on retainer for years
- Long-term retainer for AddShoppers, whose network reaches 200M+ US shoppers
- Founder of SelfManager.ai: 400,000+ lines of code, 14 AI features, paying users
- Working with US businesses since 2014 · building software since 2010
- Works in English, German, Romanian & Croatian
Have a project in mind?
Where others see impossible, we see solutions.
When a project gets called too hard, our answer is simple: bring it.
We don’t fear complexity. It’s where we do our best work.
Tell us what you’re building and where it’s stuck. Within 24 hours you get useful questions and a proposed next step, or an honest answer if we’re not the right fit.
- 01Tell us about it.A few lines on the goal, the deadline and what exists today.
- 02A reply within 24 hours.Useful questions and a proposed next step, in writing.
- 03Scope and price agreed before work starts.Projects from $2,000. Ongoing fractional CTO work is billed monthly.